Everything about Goya Foods totally explained
GOYA Foods Inc is a famous
brand of foods sold in many
Latin American countries and in the
United States headquartered in
Miami, Florida. While the product line remains heavily influenced by its origins in traditional "authentic
Spanish cuisine", Goya branched out into the
Puerto Rican,
Cuban, then in the early 90's they produced
Mexican and
South and
Central American foods categories. It has become the largest Hispanic-owned food business with the
Unanue family being the second richest Hispanic family in the United States with a net worth of $750million. Goya has been serving consumers for over 70 years. The company was founded in 1936 by
Don Prudencio Unanue Ortiz (1886-1976) and
Doña Carolina Casal Unanue (1890-1984), two
Spanish immigrants.
History of Goya
The brand's creator,
Don Prudencio Unanue Ortiz (1886-1976), was born in the
Basque region of northern
Spain, and emigrated to the island of
Puerto Rico in 1902 at the age of 16. By 1916, he moved to
New York City to study business administration then met and married Doña Carolina Casal, also a Spanish immigrant, in Puerto Rico, 1921.
Prudencio established a store-front on Duane Street, Lower
Manhattan in
1936, in this role, he purchased inventory from Spanish firms and sold the merchandise across New York.
What started as a small family business to distribute
Spanish food such as
olives,
olive oil, and
sardines to the local
Hispanic community evolved into a multinational, family-owned business. Under the leadership of
Joseph A. Unanue, Goya's President from 1976 to 2004 and a son of Prudencio, Goya has now became the largest Hispanic-owned food company in the United States.
Goya's main concern used to be in the production of
rice and
beans. With time, this has grown into a selection of
condiments,
pantry items,
beverages and
frozen foods totaling 1,200 offerings under the Goya Foods label, most of them
outsourced from well-known brands in the original country of production. Frequently, Goya products are grouped together in
grocery stores, under the international aisles. Something particular to the marketing power of this company is the fact that it's one of the few companies that don't pay allotment fees to the market as many other food distributors and vendors do.
World Distribution
Goya has built a reputation for high-quality products and continues to introduce the best of
Caribbean,
Mexican and Central & South American cuisine. Goya continues to provide millions of consumers across the United States with a significant range of
Latino foods, now considered an essential part of today's
kitchen, winning over both the Hispanic and non-Hispanic palette.
Goya operates a 220,000 square foot manufacturing facility in
San Cristóbal, Dominican Republic, and a 300,000 square foot distribution center in
Bayamón, Puerto Rico. These two new facilities, coupled with plans for distribution in Spain and Mexico, reinforce Goya's position as a global entity in the food and beverage industries.
Goya's 2,500 employees worldwide produce products that are available in local grocery stores and
supermarket chains throughout the United States, Puerto Rico, and international markets. Goya Foods is headquartered in
Secaucus, New Jersey. Its manufacturing and distribution centers are located in Secaucus and
West Deptford, New Jersey;
Bayamón, Puerto Rico;
Seville, Spain;
Santo Domingo, Dominican Republic;
Angola, New York;
Webster, Massachusetts;
Bensenville, Illinois;
Miami and
Orlando, Florida;
Houston, Texas;
City of Industry, California; and
Prince George County, Virginia.
For years, Goya has embraced its corporate and community responsibilities as a business leader and Hispanic institution by supporting both local and national organizations throughout the United States where Goya consumers and employees live and work. Its national sponsorships include the
National Council of La Raza, The
National Puerto Rican Day Parade, The United States Hispanic Chamber of Commerce, and the National Hispana Leadership Institute. Goya is also the first Hispanic company to be exhibited at the
Smithsonian National Museum of American History.
In 2006
Forbes ranked Goya 355th on its list of the largest private companies in America.
See Forbes largest Private companies
Further Information
Get more info on 'Goya Foods'.
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